SweetnessOfLife.com was launched in September 2011. Its organically grown readership was developed via social media platforms such as Twitter, Facebook, LinkedIn, Google+, and Pinterest, and networking communities such as BlogHer, Mom Bloggers Club, Sverve, She Writes™, Clever Girls Collective™, Sway Group, and SITS Girls. Automated or mass-follow tools have not been used.
The blog’s primary reach has extended to women and moms ages 24 – 55, women entrepreneurs ages 30 – 65 and prospective moms interested in parenting and motherhood topics.
While the geographic reach extends primarily to the United States, Canada, the United Kingdom, and Australia, it also extends to the Philippines, India, Germany, France, and South Africa. There have been regular hits from 60 additional countries.
Recognized by Circle of Moms by POPSUGAR in 2012 Top 25 Family Blogs by Moms, and by VoiceBoks — The Voice of Parenthood for 10 Most Influential Mompreneurs of 2013. Additional traffic is directed from circleofmoms.com and voiceboks.com.
This site has also received additional traffic from What The Flicka? by Felicity Huffman, The Stir by CafeMom, and more. What The Flicka? is a Forbes and TIMES recognized website for women and parenting.
Advocacy for underprivileged children and women’s issues has been highlighted on this blog via close involvement with the Global Team of 200, a dedicated, advanced group of women using their collective voice as a catalyst for change. GT200 has been featured by Forbes and Fast Company and recognized by the Bill and Melinda Gates Foundation and the United Nations Foundation.